The analysts at IDC who hand out grades for the data warehousing and business analytics software markets handed out report cards recently. The markets are continuing to grow at double-digit rates, even as technologies are maturing, because more and more businesses are seeing the value of doing intensive analysis on vast amounts of information in order to squeeze more revenue out of the markets they play in.
The growth in these two markets is, however, slowing a bit. IDC reckons that a total of $7,7bn in data warehousing tools were sold in 2003, and that the market grew by 11,8% to $8,6bn in 2004, but it only grew by 11,3% in 2005, to hit $9,6bn. A little more than 46% of that data warehousing tool money in 2005 was spent on front ends to manage access to the data, while just under 42% was spent on data warehouse management products. Another 12% was spent on the tools to generate the data warehouses. This breakdown has been unchanged, excepting some minor wiggling, for three years.
For the past three years, Oracle has beaten out IBM as the dominant supplier of data warehouse management tools. Oracle posted $1,85bn in data warehousing tool sales in 2005 and a 9,8% growth rate, compared to IBM's $1,2bn in sales and a 8,9% growth rate. The SAS Institute had sales of just over $1bn in this area in 2005, growing at 10,7% and holding the number three position. Microsoft came in at number four, with $985m in sales and
a 22,8% growth rate. In 2006, even if Microsoft's growth cools, it should shoot by SAS for the number three position.
Building, feeding, and maintaining a data warehouse is only half the battle, of course. The business analytics software chews through the data, looking for patterns and turning data into information. Adding in the analytical software on top of the data warehouse software boosts the total market to $16,6bn in 2006, up 11%. And again, the market in 2005 was a little cooler than in 2004, when it grew by 12,3% to $14,9bn.
In 2005, Oracle was the leader in the broader business analytics software space, with almost $2,2bn in sales and a 7,7% growth rate. SAS came in second, with just under $1,4bn in sales and 13,6% growth. SAS is outpacing the market, and Oracle is not. IBM is also not outpacing the market, with only 8,2% growth in 2005 and just short of $1,3bn in sales. Microsoft, once again, is growing at more than twice the market rate and posted $1,15bn in sales in 2005, up 23,5%.