In its latest quick survey, globalcontinuity.com asked members to answer 'yes' or 'no' to the following statement: 'Is business continuity still the best term for describing the process of planning and managing to minimise the impact of outages, interruptions and disasters on organisational activities?"
In total, 1189 responses were received, with 78,9% saying 'yes' business continuity is still the best term.
Of the 21,2% of respondents who answered 'no', many suggested new terms that could replace business continuity. Some of the points that were made included:
* Business continuity is the best term for planning the continuity of critical business processes. The problem is that it gets tagged to disaster recovery, which is totally different.
* Where systems are central to continuity efforts I suggest: Business critical application continuity planning (ACP). This places the focus on specific business process relevant system resources and emergencies - not general business emergencies.
* Crisis management - this term describes a larger planning process of which business continuity (and disaster recovery, and crisis communications) is a subset. The events of 11 September highlighted the need to coordinate all these programs rather than approaching them as 'stovepipes'.
* No suggestion, but 'business' does not cover public/government organisations. Also, should BC managers address global recession, exchange rate fluctuation, share price, brand, etc or is this not the normal responsibility of the Board? The Board should be 'supported' by BCM.
* 'Business continuity' identifies the objective of all these endeavours accurately, and the addition of 'planning,' 'managing,' etc, modifies the objective to identify the activity at hand.
* Business continuity is still the correct term as it encompasses the entire business, rather than traditional IT recovery. Without the commercial side of a business, the company quite often will not survive.
* BC is only one portion of the total effort, crisis management encompasses all aspects.
* I still prefer disaster recovery, although our company uses business continuity.
* If use of the term were to continue it should be a subset of risk management.
* Still trying to get people to stop referring to it as disaster recovery!
* Yes, but increasing tendency to introduce 'resilience' into the equation.
* Most of our clients speak about disaster recovery and emergency planning.
* Yes, for the business environment (which includes government) the name 'business continuity' is good; although my definition includes avoiding and/or minimising injuries to employees, and interruptions to business operations and customer service.
* Continuity does not express the urgency. You want to catch leadership's attention, you need to have disaster in the title.
* No - needs a term that encompasses both people and business.
* Disaster recovery with business recovery and technology underneath.
* At a higher level 'enterprise-wide risk management' is a great term.
* No - BC has come to mean BC and business recovery and crisis management and crisis response. I do not have a term but would very much like one.
* For lack of a better term, we still utilise it.
* Business continuity is still a valid term, but disaster recovery is not. We are calling the DR leg of BCP 'information continuity'.
* Need to stop people using business continuity in place of DR.